I’m a freelance writer and content marketer who’s fortunate enough to spend my days doing what I love — writing case studies, white papers, articles, blog posts, marketing copy and website content for association technology firms. It’s my dream job. I learn something new every single day. On my Writing Services page you can learn how I use my skills and knowledge to help my clients build their reputation and grow their revenue.
Here at Grabbing the Gusto I share stories from my kitchen and other things I find interesting. My other blog, Reid All About It, is devoted to ideas, tips and good reads about marketing, association management and whatever gets me thinking.
I live outside Raleigh NC with my favorite guy and a playful cat. When I’m not writing or reading, I’m playing the alto recorder (my new hobby), volunteering or channeling Julia Child, my hero, in the kitchen.
If I could hike every day, I would. Instead I practice yoga or take a hilly walk, or think about practicing yoga and taking hilly walks. I love history and art museums. I used to spend my vacations traveling solo overseas, but now I spend them with my honey either hiking in the western U.S. (we have a thing for red rock country) or hanging out at the beach.
Before moving to Raleigh in the summer of 2009, I lived in Sacramento where for five years I was the Director of Member Services at the California Building Industry Association. I should work part-time in marketing for the city of Sacramento because I will never stop talking about how much I loved living and working in that city.
The Washington DC area was my home from my college years until I left for my job in Sacramento. I spent my last five years in DC working at the National Association of Home Builders. Before getting into association management, I was a restaurant general manager for far too long, as well as the operations manager at Georgetown University’s English as a Foreign Language school. There was also a stint as a pastry cook, but that’s a story for another time. Blame Julia.
Along the way I collected a BA in History from Georgetown University, a diploma in Pastry Arts from L’Academie Française and a Certified Association Executive designation from the American Society of Association Executives. Even better, I have a certificate for being an honorary co-pilot of a hot air balloon.
When I was a very young girl in Massachusetts I dreamed of doing it all, maybe as a French speaking, figure skating, saxophone playing career woman traveling the world. I think everything turned out just fine.
Enough about me.